Stop the Ink-Sanity!

inksanityStop the Ink-Sanity: Exorbitant Cost of Printer Ink Inspires National Campaign

Cartridge World Launches Crusade to Help Small Businesses Collectively Save $500 Million

Some things defy all reason. Printer ink, costing as much as $60 per ounce, is among the top 10 most expensive liquids on earth. According to Consumer Reports, ink costs more per gallon than fine Champagne or Channel No. 5. In fact, just one ounce of ink costs more than many of the printers they are designed for. It makes you wonder how expensive printer manufacturers will make ink – and how cheap they will sell printers to get customers hooked.

Coinciding with National Small Business Week (May 12-16, 2014), Ink and Toner Planet says Stop the Ink- Sanity! There are many ways small businesses can fight the high cost of printing.

The savings can mean thousands for individual businesses and millions nationwide.

According to the U.S. Small Business Administration, there are 5.5 million U.S. businesses with 50 or fewer employees. Ink and Toner Planet, one of the largest retailers of replacement ink and toner cartridges and printing supplies, says if just 10 percent of these businesses switched to “remanufactured” cartridges, they could collectively save $500 million per year.

Ink and Toner Planet says the average small business can save $1,000 or more on printer cartridges annually. “Our goal is to help small businesses understand what drives the high cost of printing and present alternatives to significantly reduce their cost,” said William Swanson, North American CEO of Ink and Toner Planet.

The reason printing is so expensive is simple. “Printer manufacturers want ink to be expensive,” explains Swanson. “They make their money from selling printer cartridges, not the printers.” He said while businesses think they are saving money by buying an inexpensive printer, they are likely signing up to buy expensive cartridges for years – sometimes paying five to 10 times the cost of the printer every year.

Over the past 10 years, ink levels in some cartridges have decreased by as much as 90 percent. The reduction in ink volume and the introduction of ‘starter’ cartridges supplied with new printers are aimed at making end users buy replacement cartridges as soon as possible.

Unlike big-box retailers that get incentives to sell certain brands of printers, Ink and Toner Planet’s owners are local printing experts. “Our objective advice is the last thing manufacturer reps will tell you. The Ink and Toner Planet solution is to buy high-efficiency printers that use high-yield cartridges.”

“We’ll match your actual printing needs with the right equipment,” added Swanson. “In addition to finding the right printer, businesses can save 30% or more off full-priced OEM cartridges by buying Ink and Toner Planet’s replacement cartridges. They’re 100 percent guaranteed.”


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